Monday, April 25, 2011

Presenting...the Effin Scarf.

The knitters have spoken.

Loretta's brilliant new scarf pattern will henceforth be titled the Effin Scarf. Thank you to all who voted in our blog naming contest. After eliminating the "write-in votes" (all very creative, thanks!), as well as the votes for Stupid Effin Scarf (an intrinsic tie), the final tally was 29 for Effin, and 14 for Stupid Scarf.

Originally, Loretta herself was somewhat opposed to Effin. However, after reading the last blog post, she was convinced by those who know her best - namely, her husband and both of her sisters - that Effin is the perfect choice!

For those of you who knit the scarf for minister's wives, children or others with very tender ears, we have a suggestion. If they happen to see the title of the pattern, simply say that it's a typo and it is really elfin scarf. You know, for cute little elves.

I am also pleased to announce the new pattern is now available in Loops stores and on Ravelry, here. It is only $3.99 and in many cases, takes only one skein of yarn!

Here is the Effin Scarf as modeled by Sarah. This is the Noro King version:

And here is Sarah, modeling the Lang Sol Dégradé version in orange/brown:

Here is Sarah's friend Emily, wearing the Sol Dégradé version in Blue:

Thank you Sarah (hope it has an "h") and Emily, for letting me snag you out of the South store for these impromptu pics! Now, here's Loretta's niece, Lindsey, modeling the Alchemy Silken Straw version that she had on the needles in the scarf video. Just one skein! Lindsey already made off with this version, so Loretta will be buying more Silken Straw to make one for herself and probably her daughter, too.

To recap, here are the yarns we recommend for this scarf and where you can get them:

Lang Sol Dégradé (Loretta used 1 skein for the blue version shown, and barely went into a 2nd skeins for the orange/brown): At both Loops and online here.

Noro King, one skein, at Loops Utica and coming in the next day or so to our online store here.

Alchemy Silken Straw, one skein, online here and at Loops Utica (more colors coming online soon).

Louet Euroflax (Utica and online here) and Blue Ridge Linen (South), one skein. More Euroflax colors will be online in the next day.

Remember, if you need a certain color or want guidance, the Loops Troops are happy to help you pick the perfect skein - just call us at 1-877-LOOPSOK or email us at

Now for the moment you're all waiting for...the big winner of our blog contest. "dskba" voted for the Stupid Effin Scarf. dskba, you win a pattern and a skein of Noro Taiyo Sock yarn! Please email with your email, phone, and which store you would like to pick up your prize from. Congrats!

- Shelley
shop online at


Blogger Anna Marie said...

I was really sad to see you even had this vulgar term as a choice for a name for a scarf, much less that it got the most votes. I find it very offensive.

April 25, 2011 at 10:57 AM  
Blogger Shelley Brander said...

Anna Marie, I'm sorry you found it offensive. I personally see the term as a respectful way to acknowledge that we don't use the "real" term. This is one reason we conducted the contest - to get feedback from our customers before deciding to move forward with a name. We appreciate everyone's input.

April 25, 2011 at 3:09 PM  
Blogger MJWimbishi said...

I dont see a name for who won... I like the somewhat irreverant name... nothing bad intended... way to go Loretta.. MJ

April 25, 2011 at 7:28 PM  
Blogger Shelley Brander said...

Mary Jo, the winner, "dskba" didn't leave a name, so I'm hoping they'll come forward and claim their prize! I will go post about it on Facebook too...

April 26, 2011 at 4:51 AM  

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