Thursday, April 5, 2007

The pulse.

A customer came in yesterday and commented that what makes Loops different is it has a pulse. I love that description. Sometimes the pulse has a nice steady beat, with just a handful of folks hanging out, peacefully stitching along. But I really love when the pulse quickens - the store is buzzing with classes - every seat is taken, it's S.R.O. - customers are oohing and aahing over each other's creations - children are in the playroom, creating on the chalkboard wall - and everything feels so alive.

Other times, it's buzzing but it's really just that I've had one of our strong Topeca coffees.

The Loops pulse was definitely racing Saturday night, when we debuted our new Spring '07 Hot Loops wall. For six months, we scour the marketplace for the hottest new knitwear designs, then the whole staff pitches in to create the projects, we shoot the photography and present 16 new designs for your knitting (and crocheting) pleasure. We offer a preview night for Loops Club members, complete with my (in)famous pomegranate margaritas and a yummy spread of food - this time, catered by our friends Jay and Janice at the Palate.

Move over, P.F. Chang's - no other Utica Square establishment can rival the buzz at Loops on Hot Loops night!

They were lined up out the is a photo of customers "discovering" the wall:

Here are good friends Pat and Linda "discovering" the margaritas:

Love Linda's pastel cardi in Giotto (this link takes you to a Loops project page where you can see a sampling of Giotto colors in stock - this is our #1 selling yarn!), and Pat's minisweater (aka boobholder) in Nature Cotton.

Here's the lovely Marisa working the register (sorry guys, she's taken...but you can see her modeling other items on our website, like our #1 selling Cable Couture Bag. Just click here).

And here's Tricia with an amazing bag she just designed. She's working up another version and promises to have the pattern to us soon!

The pulse has been pounding the last couple of days, as you have all been flooding into the store to see the latest spring things. Check back here soon for more new product photos...

- Shelley
shop online at


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November 15, 2007 at 10:34 PM  

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