Monday, April 26, 2010

Amateur photogs on the loose.

We are often asked who does our photography for Loops. The answer? "Everybody!" Brent does the photography for Hot Loops. Customers supply lots of great photo shots (we love those!). Often, we ask permission of designers and other folks on Ravelry to borrow their shots (in fact, the new banners in our front windows are courtesy of Alana of Never Not Knitting - thanks, Alana!).

But the majority of photos you see in our e-newsletters and blog are on-the-run snapshots courtesy of Gina Marie and YT (yours truly). There usually isn't time for lighting checks or creative backdrops. We just head to a handy locale, like Gina's backyard, and snap away. Gina often commands that I climb up on her wall and shoot down at her - "It's slimming!" - like in this photo of her new Irmo in Berroco Weekend:

Here's an outtake - sort of an "oops" but kinda sexy in its own way!

I love my Photoshop program...I can easily compensate for lame lighting or sloppy framing with a few clicks of the mouse. Like in these photos of my Ribbed Lace Bolero (free pattern here) in Tahki Cotton Classic, I was able to crop out my bootie and even smooth a few of my smile lines: we are in our favorite amateur photography "tableaux" - the brick wall just outside the store. Maybe not couture, but handy. Here, I've done a little more bootie-cropping on Gina's photos of my new Meandering Vines shawl (free Ravelry download here). It's made from just 2 skeins of our new Araucania Trauco, a hand-dyed 100% cashmere fingering-weight yarn. This affordable cashmere is just $29.95 for over 300 yards, making this beautiful piece less than $60 to knit. Not bad for 100% yumminess.

And last but not least, I took this artsy shot on the pea gravel in my front yard. These are brand-new, darling tape measures made by a woman that works in a doctor's office with Gina Y. These were left on my desk in a brown paper lunch bag - looked like a drug dealer drop-off. But inside...voila! A darling Mother's Day gift!

Ta-da! Hooray for amateurs! Martha Stewart, eat your heart out.

- Shelley
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Blogger Ms Blondie Knits said...

Your hair always looks gorgeous in your pictures, sometimes I have to remember to look at the knit item you're modeling! ;-)

Gina's top and your shawl are beautiful!

April 27, 2010 at 3:06 PM  
Blogger Shelley Brander said...

Aw shucks, Ms Blondie! I give full credit to Suzanne Tichenor, a fellow stitcher and hair stylist extraordinaire.

April 27, 2010 at 3:22 PM  
Anonymous Anonymous said...

Those tape measures are darling! Great Mother's Day present...

May 1, 2010 at 12:19 PM  
Anonymous Anonymous said...

Those tape measures are adorable!

May 1, 2010 at 12:19 PM  

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